In a bold move that could reshape how you consume your favorite podcasts, Netflix and Spotify are teaming up to bring video podcasts from The Ringer to your television screens. Starting in early 2026, viewers in the U.S. will be able to watch a curated selection of Spotify’s top-performing podcasts on Netflix — combining the power of streaming video with the rapidly growing audio industry.
And yes, this might just change podcasting forever.
What’s the Deal?
Spotify announced the landmark partnership on Tuesday, describing it as “the next step” in its evolution into a multimedia powerhouse. The collaboration will start by bringing a handpicked lineup of podcasts from The Ringer — Spotify’s popular podcast network known for its expertise in sports, pop culture, and true crime — directly to Netflix.
Initially launching in the U.S., the companies have plans to expand to global markets shortly after. Think of it as YouTube meets Netflix, but with exclusive content and a sharper storytelling edge.
Why This Is a Game-Changer for Podcasts
Traditionally, podcasts have lived in the background — audio companions for workouts, commutes, and daily chores. But with video podcasts surging in popularity, audiences are now craving visual content to match their audio obsessions.
By bringing podcasts into the Netflix ecosystem, Spotify is helping podcasts take center stage — not just in your headphones, but on your smart TVs, laptops, and living room screens.
“This partnership marks a new chapter for podcasting,” said Roman Wasenmüller, Spotify’s Head of Podcasts. “Together with Netflix, we’re expanding discovery, helping creators reach new audiences, and giving fans around the world the chance to experience the stories they love and uncover favorites they never expected.”
It’s a clear signal that both companies see video podcasting not as a trend, but the future.
What Shows Can You Expect?
While Spotify and Netflix haven’t revealed the full slate just yet, it’s confirmed that the selection will span sports, culture, and true crime — genres The Ringer excels in.
Some potential heavy-hitters that may hit the platform include:
- The Bill Simmons Podcast – sports, media, and pop culture.
- The Rewatchables – cult movie breakdowns.
- Ringer FC – soccer talk with a global twist.
- Higher Learning – culture, race, and politics.
- Crime Scenes – true crime stories with journalistic depth.
These video podcasts will be formatted and packaged specifically for Netflix’s user experience, meaning you won’t just hear your favorite hosts — you’ll see the action unfold like a TV show or documentary.
A Win for Creators and Audiences
This move is also a huge win for creators. With Netflix’s massive reach and robust recommendation engine, podcast hosts will now gain exposure to millions of new viewers who might never have discovered them on Spotify alone.
For Netflix, it brings low-cost, high-engagement content that complements its original series, documentaries, and films.
Lauren Smith, Netflix’s vice president of content licensing and programming strategy, said the collaboration would introduce “fresh voices and new perspectives” to Netflix’s catalog — adding a new layer of diversity to its offerings.
And for fans? It’s all about access and choice.
Want to binge a docuseries one minute and catch your favorite sports pod the next? Now you can — without switching platforms.
Why It Makes Business Sense
Let’s be honest: This is a strategic power play for both Spotify and Netflix.
For Spotify, it helps break free from the limitations of audio-only formats. By getting its content in front of Netflix’s global user base, it supercharges discovery, builds brand authority, and positions Spotify as more than just a music or podcast app.
For Netflix, the partnership brings engaging, talk-driven content at a fraction of the production cost of big-budget dramas or films. It’s also a smart way to engage younger, podcast-savvy audiences who want flexibility in how they consume content.
And with Netflix’s growing interest in live events, sports commentary, and unscripted formats, the Ringer podcasts are a perfect fit.
What’s Next?
This partnership could spark a wave of similar collaborations across the industry. With YouTube heavily invested in video podcasting, and Apple dabbling in premium podcast content, Netflix and Spotify are clearly planting their flags.
What started as a quirky trend during the pandemic has now become a mainstream media format — and this deal could push video podcasting into the next level of global relevance.
As for global expansion, the companies have confirmed that more markets will follow after the U.S. rollout. That means fans in the U.K., India, Australia, and beyond could soon get their own curated podcast experience through Netflix.
Final Thoughts
This isn’t just about watching a podcast. It’s about transforming how we connect with stories, hosts, and communities.
By merging Netflix’s visual storytelling muscle with Spotify’s podcasting empire, the lines between TV, radio, and streaming are officially blurred. It’s a bold new world for digital content — and we’re here for it.
I am Aparna Sahu
Investment Specialist and Financial Writer
With 2 years of experience in the financial sector, Aparna brings a wealth of knowledge and insight to Investor Welcome. As an accomplished author and investment specialist, Aparna has a passion for demystifying complex financial concepts and empowering investors with actionable strategies. She has been featured in relevant publications, if any, and is dedicated to providing clear, evidence-based analysis that helps clients make informed investment decisions. Aparna holds a relevant degree or certification and is committed to staying ahead of market trends to deliver the most up-to-date advice.