Google has announced a substantial investment of 36 billion Thai baht, equivalent to $1 billion, to build a new data center and expand its cloud infrastructure in Thailand. This initiative, unveiled on Monday, underscores Google’s commitment to enhancing its operations in Asia and positioning artificial intelligence (AI) at the forefront of its international strategy amid rising competition from Microsoft and OpenAI.
The investment will result in Google’s first data center in Thailand, strategically located in Chonburi, an eastern province. This facility aims to support the increasing demand for Google Cloud services and AI innovations, as well as enhance popular services such as Google Search, Google Maps, and Google Workspace within the country. Jackie Wang, Google’s Thailand country lead, emphasized that this initiative goes beyond mere infrastructure development, stating it aims to unlock new opportunities for businesses and educators throughout Thailand.
According to a 2023 report by Google, Temasek, and Bain & Company, Thailand’s digital economy is the second-largest in Southeast Asia and is projected to reach $50 billion by 2025. Wang also highlighted the necessity of educating and upskilling the Thai workforce to effectively leverage emerging AI technologies.
As Google invests in this region, it is responding to pressures from competing tech giants, especially in the realms of AI and cloud computing. While Google continues to lead globally with its search engine technology, it faces increasing competition from generative AI tools like OpenAI’s ChatGPT and other AI-powered search engines such as Perplexity.
In a related move, Google recently filed an antitrust lawsuit with the European Commission, accusing Microsoft of abusing its dominant position in the cloud industry to stifle competition.
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