Playtika has announced its agreement to acquire Israeli mobile game developer SuperPlay for a total consideration ranging from $700 million to $1.95 billion. The deal’s final value hinges on SuperPlay meeting specific financial targets over the next three years, potentially adding $1.25 billion to the initial price.
Founded in 2019 by former Playtika employees Gilad Almog and Eyal Netzer, along with industry veteran Elad Drory, SuperPlay has gained recognition for its successful titles, including the rapidly growing coin looter game Dice Dreams and the popular board game Domino Dreams. As of August, these games boast a combined average of 1.7 million daily active users, demonstrating strong market traction.
In a statement, Playtika CEO Robert Antokol emphasized the strategic importance of the acquisition, stating, “We see the acquisition of SuperPlay as a key move in strengthening Playtika’s leadership in mobile gaming, driving growth with scaled titles, and unlocking new opportunities.” He noted that SuperPlay’s expertise aligns seamlessly with Playtika’s goals, enhancing the company’s ability to deliver exceptional gaming experiences worldwide.
SuperPlay is also actively developing two additional games, and the leadership team will continue to run the studio independently within Playtika following the acquisition. Almog and Netzer expressed excitement about the partnership, highlighting the potential for collaboration and growth backed by Playtika’s resources.
The strategic benefits of the acquisition include gaining scaled titles in the high-growth categories of coin looters and board games, along with a talented development team. The deal structure is designed to reward performance while minimizing risk. Playtika plans to fund the initial $700 million through its balance sheet cash, with any contingent payments based on SuperPlay’s revenue and Adjusted EBITDA performance over the next few years.
The acquisition has received approval from the boards of both companies and is expected to close in the fourth quarter of 2024, pending customary closing conditions and regulatory approvals. As part of this announcement, Playtika reaffirmed its commitment to its quarterly dividend and capital return program.
Morgan Stanley & Co. LLC is serving as the exclusive financial advisor to Playtika, while SuperPlay is advised by The Raine Group and Aream & Co.
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