Amazon Prime Video has recently revamped its executive team for Australia, New Zealand, and Canada, introducing new leadership to guide its regional operations. These strategic appointments reflect the company’s commitment to strengthening its presence in these key markets.
New Leadership Appointments
Hwei Loke Elevated to Head of ANZ
Hwei Loke has been promoted to the role of Head of Australia and New Zealand (ANZ) for Amazon Prime Video. Loke, who joined the company in 2020, previously served as the head of creative and marketing for the region. With 15 years of marketing experience, including roles at Disney, SBS Australia, and Nickelodeon, Loke brings a wealth of expertise to her new position. She will report directly to Magda Grace, who oversees Prime Video for Canada, Australia, and New Zealand.
Mark Shopiro Appointed Head of Prime Video Canada
Mark Shopiro has been named the new Head of Prime Video Canada. Shopiro, who has been with Amazon since 2019, has previously managed engagement, marketplace, and sports business for Prime Video in Canada. His new role will see him leading the Canadian operations, leveraging his extensive background in account management and Amazon Ads.
Dan Slepak Takes on New Role
Dan Slepak has been appointed as the Head of Marketplace for Canada, Australia, and New Zealand. This newly created role signifies Amazon’s focus on enhancing its marketplace operations in these regions. Slepak’s responsibilities will include overseeing the marketplace strategies for these three countries, reporting to Magda Grace alongside Shopiro.
Changes in the Organizational Structure
Hushidar Kharas Moves to Global Role
Hushidar Kharas, the former head of Prime Video for Australia and New Zealand, is transitioning to a global role as the Head of Prime Video Brand and Social Strategy based in the U.S. This move underscores Amazon’s commitment to integrating global branding and social strategies into its regional operations.
Impact of Leadership Changes
These leadership shifts are part of Amazon Prime Video’s broader strategy to enhance its regional operations and expand its influence in the global streaming market. By promoting experienced executives and introducing new roles, the company aims to streamline its operations and better cater to regional audiences.
Looking Ahead
With these changes, Amazon Prime Video is poised to strengthen its foothold in Australia, New Zealand, and Canada. The new leadership team is expected to drive growth and innovation in these markets, further establishing Prime Video as a major player in the global streaming industry.
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