In a groundbreaking move for the ticketing industry, Zomato has introduced its new “Book Now, Sell Anytime” feature, promising a revolutionary way for customers to handle their event tickets. Announced in a recent blog post, this feature aims to provide a seamless and flexible ticketing experience, addressing the common concern of unexpected changes in plans.
How It Works
The new feature allows customers to book tickets through the Zomato app and resell them on the same platform if their plans change. For instance, if you secure a ticket to see Dua Lipa on November 30 but later find you can’t attend, you can list your ticket for resale on Zomato. The resale process is straightforward:
- Ticket Purchase: Buy tickets for an event listed on the Zomato app.
- Resale Option: If needed, list your ticket for resale at a price of your choosing (within the organizer’s guidelines).
- Ticket Transfer: When another customer buys your listed ticket, Zomato cancels your original ticket and issues a new one to the buyer.
- Payment Transfer: You receive the full value of your listed ticket (minus applicable taxes) in your preferred payment method.
Checks and Balances
Zomato has implemented several measures to ensure the feature is used responsibly:
- Purchase Limits: Customers can buy up to 10 tickets per category.
- Monitoring: The platform will monitor transactions to prevent misuse.
- Event Caps: Each event will have a cap to control ticket availability and pricing.
Zomato hopes that this feature will alleviate the stress of advance booking by giving users the flexibility to adjust their plans. The company is also committed to preventing negative practices such as black market touting and unfair pricing.
Future Developments
The ‘Book Now, Sell Anytime’ feature will debut with the Zomato Feeding India Concert and is expected to evolve over time. Zomato is optimistic that this innovative feature will enhance the ticketing experience and provide customers with greater control over their event attendance.
For more details, keep an eye on Zomato’s app and official announcements.
hii Aditi Sahu this side..
As an author and writer specializing in investment and finance , I am dedicated to delivering insightful articles and news stories that inform and engage the investment community . My focus is on providing timely and relevant content that covers market trends , innovative strategies , and key financial development . My goal is to equip investors with the knowledge and insights needed to make informed decisions and succeed in a dynamic financial environment.
