Apple is set to hold a major event on September 9, where the tech giant is expected to introduce the iPhone 16, alongside new iterations of the Apple Watch and AirPods. The focus of the event is likely to be on an enhanced Siri, which will feature advanced artificial intelligence capabilities.
The event, which is rumored to be titled “It’s Glowtime,” will spotlight Apple’s latest innovations in AI, particularly in its virtual assistant Siri. This follows Apple’s recent announcement of iOS 18 and Apple Intelligence, with a partnership to integrate ChatGPT into iOS 18 later this year.
This announcement comes shortly after Google’s Made By Google event, where Alphabet revealed its Pixel 9 smartphone and updated versions of its smartwatches and wireless earbuds, emphasizing AI integration.
Apple’s shares remained stable in Monday trading and have risen nearly 18% year-to-date.
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