Lamborghini is marking a significant year in India, achieving record sales with over 100 cars delivered in 2023. Francesco Scardaoni, Lamborghini’s Region Director for Asia Pacific, shared insights into the company’s ambitious strategy for further growth in the Indian market.
In an interview with CNBC-TV18, Scardaoni outlined a four-pillar approach designed to solidify Lamborghini’s presence and drive future success in India.
The first pillar is centered on expanding the product lineup. This includes popular models such as the Urus, Revuelto, and Huracan, along with the upcoming successor to the Huracan. Scardaoni believes that Lamborghini’s hybrid models are well-suited to meet the evolving preferences of luxury car buyers in India.
The second pillar focuses on enhancing brand engagement through luxury events and marketing initiatives. Highlights include the “Giro,” a tour of India with Lamborghini customers, and racetrack driving experiences. These activities are designed to deepen customer connections with the brand, even for those not directly driving the cars.
Strengthening the dealer network in India forms the third pillar of Lamborghini’s strategy. Scardaoni emphasized the importance of robust partnerships in Mumbai, Bangalore, and Delhi, with plans to expand and enhance this network to better serve Indian customers.
The fourth pillar addresses the impact of India’s new electric vehicle (EV) manufacturing policy. Scardaoni expressed optimism about the government’s support for electrification and hybrid models. He noted that the Lamborghini Urus Se could benefit from these new policies, potentially offering advantages to customers purchasing hybrid vehicles.
Despite the supportive environment for hybrid and electric vehicles, Scardaoni reaffirmed that Lamborghini will maintain its Italian heritage and has no plans to establish a production facility in India. However, he acknowledged that a potential free trade agreement between India and the European Union could lead to lower taxes on imported cars, benefiting Lamborghini’s Indian customers.
Scardaoni’s strategy highlights Lamborghini’s commitment to growth and customer engagement in one of its most promising markets.
I’m a finance writer with three years of experience in investment analysis. At Investorwelcome , I translate complex financial concepts into clear, actionable insights to help investors navigate the market with confidence. Combining my solid academic background with practical industry knowledge, I’m dedicated to providing readers with accurate and timely information. My goal is to empower both new and seasoned investors by simplifying intricate data and offering strategic advice. When I’m not writing, I stay engaged with market trends and investment innovations to ensure my content remains relevant and valuable.
