Tata Motors Celebrates 2 Million SUV Milestone with Price Reductions and Exciting Offers

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Tata Motors has marked a significant milestone in the Indian automotive industry by surpassing 2 million SUV sales. To commemorate this achievement, the company has announced a series of measures aimed at delighting customers and expanding its SUV portfolio.

In a strategic move, Tata Motors has decided to reduce the prices of its popular SUV models including the Safari, Harrier, Nexon, Punch, the Sierra, and the Safari. This price revision is part of the company’s effort to make its flagship SUVs more accessible to a wider audience. The starting prices of the Harrier and Safari have been revised to ₹14.99 lakhs and ₹15.49 lakhs respectively, accompanied by attractive benefits of up to ₹1.4 lakhs on select variants.

For electric vehicle enthusiasts, Tata Motors is rolling out unprecedented benefits on the Nexon EV, making it more affordable than ever with savings of up to ₹1.3 lakhs. The Punch EV is also being offered with benefits of up to ₹30,000, enhancing the appeal of electric mobility options in the SUV segment.

Speaking about this achievement, Vivek Srivatsa, Chief Commercial Officer at Tata Passenger Electric Mobility Ltd., emphasized the company’s commitment to understanding the SUV market and catering to diverse customer needs. He highlighted Tata’s robust multi-powertrain strategy, ensuring that their SUVs remain technologically advanced, safe, and suitable for Indian consumers.

The celebration of reaching 2 million SUV sales underscores Tata Motors’ dominant leadership in the SUV category. This achievement not only reflects the company’s successful product strategy but also sets the stage for future growth and innovation in the competitive SUV market.

With these recent developments, Tata Motors continues to reaffirm its position as a pioneer in the Indian automotive sector, offering compelling choices in both conventional and electric SUVs while maintaining a strong focus on customer satisfaction and technological excellence.

As Tata Motors gears up for the King of SUVs festival, consumers can look forward to experiencing world-class SUVs at more competitive prices, solidifying Tata’s reputation as a leader in the SUV segment.

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