Targets 20% Surge in Car Subscription Demand Amidst Growing Popularity

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Car subscription services continue to thrive as anticipates significant growth in 2024

Dubai-based mobility platform,, is setting its sights on a substantial 20% increase in demand for its car subscription services in 2024, accompanied by a simultaneous 10% rise in rentals. Soham Shah, the CEO of, attributes this anticipated surge to a notable shift in consumer preferences towards the advantages of car rentals over ownership.

“Whether it’s a short business trip, a weekend getaway, or a family vacation, car rentals offer tailored solutions without the long-term commitment associated with ownership,” explained Shah. “We have witnessed a fundamental change in how consumers approach mobility, with an increasing number of people recognizing the flexibility and convenience that car rentals provide.”

With an extensive fleet valued at over $1 billion, operates in multiple countries, including the UAE, Qatar, Bahrain, Saudi Arabia, Oman, and even extends its services to the UK and Ireland. The platform uniquely combines both car subscription and car rental services, offering users a diverse range of options to meet their mobility needs.

To accommodate the growing demand, has introduced a limited-time offer that runs until the end of the month, providing users with attractive incentives to explore and engage with their services. The company’s commitment to providing innovative solutions aligns with its vision to redefine how individuals approach on-demand mobility.

Soham Shah emphasized, “ is well-positioned to provide solutions that redefine the way individuals approach on-demand mobility. Our platform offers a seamless blend of car subscription and rental services, catering to diverse preferences and ensuring a hassle-free experience for our users.”

As the mobility landscape evolves, car subscription services continue to gain traction, with platforms like leading the way in providing flexible and convenient solutions. The forecasted growth in demand for 2024 suggests that consumers are increasingly recognizing the benefits of opting for car subscriptions and rentals over traditional ownership models.

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