Google Amends Ad Policies for Cryptocurrency Coin Trusts: Key Details


In response to the ongoing expansion of the crypto market, Google has introduced updates to its advertising policies. The tech giant will now permit advertisements for cryptocurrency coin trusts, subject to specific terms and conditions. Given the historical scrutiny around promotional content related to the crypto sector and the need to protect investors from high-risk digital assets, such a move is noteworthy.

Effective January 29, 2024, advertisers promoting cryptocurrency coin trusts will be allowed to leverage Google ads to reach a wider audience in the United States. However, Google has emphasized that advertisers must adhere to local laws before launching crypto-related commercials through Google ads. Additionally, advertisers need to obtain certification from Google.

According to Google’s official advertising policies page, “Advertisers who promote cryptocurrency exchanges or cryptocurrency wallets are allowed to advertise through Google Ads, but they must be certified by Google, and their products must meet all local legal requirements of the country or region they want to get certified for. To be certified, advertisers will have to meet local licensing requirements.”

As defined by Google, cryptocurrency coin trusts refer to financial products that enable investors to trade shares through trusts holding significant amounts of digital currencies.

To illustrate, Bitcoin and Ether ETFs (Exchange Traded Funds) could be advertised if approved, offering an avenue for investors to trade BTC via traditional market exchanges rather than being restricted to cryptocurrency exchanges. The fate of these ETFs is anticipated to be determined by the US Securities and Exchange Commission (SEC) in January 2024, coinciding with Google’s planned implementation of changes to its advertising policies.

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