What does Facebook have to do with TikTok? Taking a look at the competition? Do you want to DM Charli? Are you looking for beta testers? Purchasing advertisements We’ll find out soon enough, as the social networking giant has established its own TikTok account, which has already gathered 15.1K followers despite not having posted any public videos as of this writing. TikTok has authenticated the account, and Facebook has also confirmed its legitimacy.
A social media analyst, Matt Navarra, discovered Facebook’s TikTok (that sounds incorrect) a few days ago.
What does Facebook have to do with TikTok? Taking a look at the competition? Do you want to DM Charli? Are you looking for beta testers? Purchasing advertisements We’ll find out soon enough, as the social networking giant has established its own TikTok account, which has already gathered 15.1K followers despite not having posted any public videos as of this writing. TikTok has authenticated the account, and Facebook has also confirmed its legitimacy.
A social media analyst, Matt Navarra, discovered Facebook’s TikTok (that sounds incorrect) a few days ago.
After reporting flat monthly active user growth in the latest quarter and, more importantly, its first-ever fall in daily active users, it’s possible that Facebook intends to boost its Gen Z user base by leveraging TikTok (or its ad platform).
While huge corporations do use a number of platforms for marketing and communications, seeing Facebook on TikTok is a little surprising, given how frequently the firm has mentioned the short-form video app as their main competitive threat these days.
CEO Mark Zuckerberg reaffirmed this argument in a call with investors during Meta’s Q4 2021 earnings.
People have a lot of options for how they want to spend their time, Zuckerberg added, “and apps like TikTok are growing at a rapid pace.” “TikTok is already such a significant competitor,” he continued, “and it also continues to develop at a much faster rate off of a very large base.”
The firm wouldn’t say anything else about its plans for TikTok, such as what kind of content it has planned or whether the account would be ad-supported. However, if you see them, please DM me!
Facebook isn’t the only meta brand on TikTok. Instagram runs ads and also just launched an Instagram Creators account, apparently.
