Nielsen Holdings plc (NYSE:NLSN) stock observed trading -25.68% off 52-week high price. On the other end, the stock has been noted 14.21% away from low price over the last 52-weeks. The stock disclosed a move of 1.46% away from 50 day moving average and -8.07% away from 200 day moving average. Moving closer, we can see that shares have been trading 2.19% off 20-day moving average. It has market cap of $7.31B and dividend yield of 5.42%.
On Jan. 6, 2020, Nielsen Holdings plc (NYSE:NLSN) declared a multi-year agreement whereby Nielsen will provide a comprehensive suite of measurement services for all broadcast and cable entities across Nexstar Media Group including 197 local television stations and digital subchannels in 115 markets, and national ratings for cable entertainment network WGN America and digital network, Antenna TV.
Under the terms of the agreement, Nielsen will also provide Nexstar with its Scarborough Qualitative Service, which offers actionable and dynamic insights on the product consumption habits, demographics, lifestyles and media usage of ‘s consumers, as well as several cross-platform solutions and digital measurement services including Digital TV Ratings (DTVR), Digital Content Ratings (DCR) and Digital Ad Ratings (DAR). In addition, Nielsen will be providing supplementary support services such as Rhiza, Grabix, Prime Lingo and County Coverage to all of Nexstar’s local markets, as well as measurement of the Nexstar unwired universe that reaches more than 69 million television households across 43 states.
Nexstar Media Group is a true leader in the broadcast industry with a long, proven record of driving revenue and profits for advertisers, said Peter Bradbury, Executive Vice President, Media, at Nielsen. Our alliance with Nexstar will leverage Nielsen’s unique suite of measurement services to establish a cross-platform currency that will provide audience insights across local linear TV, cable, mobile, desktop and over-the-top. We are committed to working actively with Nexstar to ensure that every station has the tools it needs to achieve its business objectives and deliver value and results to advertisers.
The USA based company Nielsen Holdings plc moved with change of 2.04% to $20.49 with the total traded volume of 2921954 shares in recent session versus to an average volume of 3.50M. The stock was observed in the 5 days activity at 1.49%. The one month performance of stock was 5.24%. NLSN’s shares are at -4.03% for the quarter and driving a -16.20% return over the course of the past year and is now at 0.94% since this point in 2018. Right now the stock beta is 0.93. The average volatility for the week and month was at 2.28% and 2.05% respectively. There are 356.52M shares outstanding and 352.83M shares are floated in market.